Analysis on the Boosting Value of Pop Culture for the Development of Cultural Industry from the Perspective of Media Communication
DOI:
https://doi.org/10.54097/8epqnn30Keywords:
Popular culture, cultural industry, media communication, convergence culture, fan economy, transmedia storytellingAbstract
With the development of digital communication technology in recent years, popular culture has evolved from a type of entertainment into one of the primary ways culture is spread globally today. This paper studies how popular culture promotes the development of the cultural industry through media communication. Building on the Frankfurt school's critique of mass deception, Henry Jenkins introduced the idea of participatory convergence culture, and now we will explore how current media platforms have promoted active participation by consumers. Three main ways that popular culture promotes industrial development have been identified: the commercialisation of intellectual property (IP) through transmedia storytelling, the rapid expansion of the 'fan economy', and the promotion of transnational cultural globalisation. Based on the above investigation, it can be seen that algorithms of digital media and social networks have changed the power relationship between cultural producers and audiences, converting passive consumers into active "prosumers" who help create cultural value. Therefore, the paper concludes that it is necessary to use the dynamic and interactive features of popular culture in a multi-platform media ecosystem for the long-term economic development and continuous innovation of contemporary cultural industries.
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